Human Resource Management
Topic 2 : Human Resource Management
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Human Resource Management
Available time 20 Minute(s)
01

Porsche Vs BMW

Topic 2 : Human Resource Management
:
Available time 20 Minute(s)
01. Question
Level Hard
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Perhaps one of the reasons for the astonishing success of the Porsche motormanufacturing business is the culture embodied by the views of its former boss, Wendelin Wiedeking. ‘The Porsche philosophy is that first comes the client, then come the workers, then the suppliers and finally the shareholders.

     

When the first three are happy, then so are the shareholders.’ Compare this with the typical view in US- and UK-based businesses that often promotes ‘shareholder culture’ as being most important. These differences in outlook and culture help to explain why high-profile integrations between BMW and Rover Cars and then Chrysler and Mercedes-Benz were such disasters.

   

(a). Define the term ‘corporate culture’

[Marks: 2]

(b). Outline two factors that may have affected Porsche’s corporate culture.

[Marks: 4]

(c). Analyse one reason why Porsche’s philosophy of focusing on the needs of clients, workers and suppliers will ultimately satisfy shareholders.

[Marks: 4]

(d). Discuss the problems of adapting the corporate culture of a car manufacturer when it is taken over by or merges with a foreign car manufacturer.

[Marks: 10]
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